Via Roma

Until 1871 it was called Via Nuova (or Contrada Nuova): it was inaugurated at the end of the sixteenth century to a design by Ascanio Vitozzi and by the will of Carlo Emanuele I of Savoy.

The current appearance, with the elegant arcades and store windows, is instead due to the interventions made in the 1930s. Once dotted with luxury stores, today it continues to be frequented by lovers of more modern and relatively inexpensive shopping.

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